The musician formerly known as Kanye West has lost Adidas’ partnership due to his hateful and antisemitic comments. Adidas is the latest brand to break up relations with Ye, and the German sportswear company predicted that this move would negatively affect its bottom line.

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“Adidas does not tolerate antisemitism and any other sort of hate speech,” the company said in a statement Tuesday. “Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.”

Adidas was under pressure to cut connections with Ye after social media users, including celebrities, called for it. At the beginning of the month, it declared that it was reevaluating its lucrative footwear partnership with the rapper.

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Adidas announced Tuesday that it had carried out a “thorough review” and will immediately halt both the production of its Yeezy product line and payments to Ye and his businesses. The sportswear company predicted that the decision might cost it up to 250 million euros ($246 million) in net profits this year.

Adidas is only the most recent organisation to cut ties with Ye after he was also banned from Instagram and Twitter due to anti-Semitic tweets, according to the social media platforms.

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He recently suggested slavery was a choice and called the COVID-19 vaccine the “mark of the beast,” among other comments. He was also criticized for wearing a “White Lives Matter” T-shirt to his Yeezy collection show in Paris.

The MRC studio stated on Monday that it is suspending a full documentary about Ye after his talent agency, CAA, left him.

According to Women’s Wear Daily, the designer brand of Balenciaga terminated its relationship with Ye last week. Ye and JPMorganChase have dissolved their commercial partnership, despite this banking split was always planned before Ye made his anti-Semitic remarks.

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Ye has just severed his company’s links with Gap and revealed to Bloomberg that he intends to sever ties with his business suppliers.

Ye tried to purchase the conservative social network Parler after being banned from Twitter and Facebook.

A banner celebrating Ye’s antisemitic remarks was hoisted by demonstrators on a Los Angeles overpass on Saturday, sparking outrage on social media from celebrities and others who stated they support Jews.

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